A common misconception for B2B companies is that setting up an ecommerce channel can hurt direct sales. But in reality, if done right, ecommerce can actually enhance the efficiency of your sales channels. Join our virtual fireside chat to learn more about the opportunity presented by ecommerce and the specific tools and tactics your B2B business can use to get started with this increasingly essential channel.

Speaker: Brian Beck, Author, Billion Dollar B2B Ecommerce, Managing Partner Enceiba

Moderated by Kate Anderson, Director of Marketing, Alibaba.com B2B North America