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Why B2B loyalty programs should be part of your COVID-19 comeback

Loyalty programs are quite prevalent in the B2C space. But they are no less important for B2B businesses, as they can work to drive retention, upsells, and referrals. Join us for a virtual fireside chat with Doug Press of The Incentive Group to discuss why a B2B loyalty program should be part of your 2021 sales and marketing plan.

Doug Press, CEO, The Incentive Group
Moderated by Kate Anderson, Director of Marketing, Alibaba B2B North America

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