Build Up CSS & Script
Build Up: Breadcrumb
Platform
6 keys to success on Alibaba.com

B2B customers aren’t looking for just a transactional buying experience. They are investing time and resources in finding a seller that will help them grow their business and become a trusted partner on that journey. To be successful on Alibaba.com, it is essential for sellers to signal to potential buyers that they mean business and are serious sellers. Here is a list of the best ways sellers can send the right messages to buyers and form lasting, profitable relationships.

1. Provide consistently excellent service

Give your customers your undivided attention and make them feel important at every turn. If you do what you promise, when you promise, your customers will come back time and again.

Alibaba.com has communication tools in place that enable you to keep track of sales leads and directly communicate with your buyers and potential buyers–making it simple for you to keep them up-to-date and stay on the same page.

2. Be flexible

A willingness to be flexible with your MOQs and production times can go a long way in establishing trust and credibility with a new customer.

Alibaba.com was built for B2B from the start and understands the need for price negotiations, flexible pricing, and customized products. With Alibaba.com, you’ll have the tools you need to meet the requirements of your buyer.

3. Build clear, concise profile pages

A professional-looking profile with up-to-date, relevant information signals you’re a legitimate business that solves your customer’s challenges. Whether you are a small, local business or a multinational corporation, including pictures of your company and your employees prompts trust from your potential buyers.

4. Make your product pages appealing

Your product pages are the shop window of your business. Business buyers don’t just use images and product videos to inspire them to make a purchase, they use them to examine the product they’re buying in detail. Use hi-res photos from multiple angles to give customers the clearest impression of what you sell.

5. Take time to craft your product descriptions

Without a clear and precise product description, buyers will never find your listings, no matter how good your photos are. Look up keywords with a search engine to see how your customers go about finding solutions in your industry and use them in your descriptions.

When you sign up to be an Alibaba.com seller, you will be assigned a resource that will help create an online storefront for your brand, ensuring that your profile and products are presented to appeal to the business buyers on Alibaba.com.

6. Be patient

Landing that first big order takes time and patience. Alibaba.com has the marketing solutions to ensure that you are getting in front of the right buyers, including pay per click keyword advertising, promotions, and product showcases. So keep investing in making your online store as professional and discoverable as possible with these tools on Alibaba.com.

Interested in learning more about selling on Alibaba.com? Visit Alibaba.com/BuildUp to attend one of our upcoming workshops or to schedule a call with one of our US-based ecommerce experts.

Build Up: Platform
Latest Platform articles
Platform
How to establish strong brand positioning in your market
What comes to mind when you think of Coca-Cola, Hoover, Band-Aid, or Colgate? Is it individual brands, individual products, or entire product categories?
Footer