Keywords advertising is for more advanced marketers who want to be hands-on with their campaigns. With this type of advertising, you bid for keywords that help determine where your product appears in customer’s searches. This helps increase the likelihood that you will get exposure to an audience that wants to buy your goods. With keyword advertising you know your ad spend is going to good use, because you only pay per click.
Create a custom campaign now to start getting more exposure! (Note: recharge your ad spend first before creating campaign.)