Your product name is shown to buyers everywhere where you product is displayed. Statistics show that effective product names with accurate and relevant keyword(s) have a 15% higher click-through rate than poorly named products on Alibaba.com.

1.Where to improve your product names?

Or, you may refer to the Listing Optimization tool in your Alibaba account to improve your listings. You will find your product names to be improved listed out as in circled in red area.

2.Tips for making a good product name

1) Select keywords based on what users are searching for

2) Product name shall include the key product features.
Try to include industry standards, acquired certificates, product series, brand, abbreviation, full name, etc. in the product name.

Eg. Product -Laptop

3) Give various product names for similar products

4) Avoid special characters, such as + \\\\ “” in the product title

5) Avoid repeating keywords in the product name

6) Never use only a brand name or model number as a product name

Here are comparisons of good and bad product names:

Problem	Bad Product Name	Good Product Name
Product Information is not complete		100% cotton Adults T-shirt
Title lack of core product words		Bamboo Fabric
		Watch-styled MP3
		JX 01 Combined Tools
Title repeat		95 Cotton 5 elatane men printer t-shirt
Product name placed behind the function	MP3 function-mobile phone	Mobile Phone-MP3 function
No space before brackets	Bottle Making Machine(XD2)	Bottle Making Machine (XD2)
Title misspelled	Dinnning Table	Dining Table
	Gas Lightere	Gas Lighter