Getting your B2B business online is the number one way to connect with new buyers around the world. According to the 5,000 US B2B SMBs we surveyed for the Alibaba.com US SMB Confidence Survey, 90% report doing at least some of their B2B sourcing or selling online.
But with such a saturated market, how can you make your business's page stand out from the crowd? How can you design an ecommerce page that attracts — and converts — leads into sales?
Keywords: product listing optimization.
You don't have the chance to sell your products in person with sales starting and ending online. Your product listing have to sell themselves online. An optimized product page is the difference between closing and losing a sale.
Daniel Rosenfield, CEO of Totally Products, saw firsthand the importance of optimizing product listings. Orders started rolling in as soon as Daniel made specific adjustments to his page:
Adding high-res pictures and videos to your listed products is a fundamental piece to drawing in buyers. Together with Entrepreneur, we created a complete list of 9 other ways to optimize your ecommerce page and start converting more B2B sales:
Are your product listings optimized to their full potential? Find out with this checklist:
|Is your entire product catalog listed online?|
|Do your products have detailed descriptions?|
|Is your minimum order quantity listed?|
|Do your listed products have targeted, highly-searched names?|
|Do you have product images/videos uploaded?|
|Are your product images/videos high-quality?|
|Do buyers know if they can customize your products?|
|Is it apparent to first-time buyers that you can scale production? Can they return to order a higher quantity of products?|
|Does your online business look and feel trustworthy?|
|Are you constantly testing the performance of your pages?|
If you answer NO to 3 or more of these questions, set up a consultation with our US-based support team. The experts at Alibaba.com are providing a free critique of your digital presence to help you showcase your products. Ensure your business outshines the increased competition with a website that converts.
Constantly track and measure results to improve your metrics.