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Fabric Dye Challenge in Somenova


What is fabric dye in Somenova?



In the world full of mass production, handmade goods have regained its fame as hobbies. Mainly because you can customize according to your own liking.


Somenova, wordplay of 染めの場/Somenoba (Place to dye), is a place where you can experience the pleasure of dyeing which is opened in June 2017. Somenova also functions as a handcraft workshop, workspace or a place where you can rent to exhibit artwork.


Our Alibaba Japan team had the chance to experience 1-2 hours of “Heisei Yume Shibori” – a Tie-dye Experience.




Try Fabric Dye!













What's his thoughts


According to Mr. Aoyama a co-founder of Somenova has confidence about the growth of own company since they started using Alibaba. Having a lot more calls from outside of japan recently made him realized that the people in the world are still interested in products which made in Japan. Afterward, He found lots of posts on twitter or Instagram searching with the keywords of “miyako zome” or “call dye all”, and what surprised him most was actually people who bought Somenova products used its tools to try something new like coloring on hair of dolls or put it on while sneakers to make it colorful. He then truly realized that the importance of products are huge for those who love handmade goods.



https://jp1183929267lloc.trustpass.alibaba.com/ company photo

Katsuraya started in 1890 when they opened a shop selling household dyestuff “Miyako Dye” at the present Nihonbashi.

Miyako Dye seems to have gained popularity in accordance with the needs of those days who were short of materials as a dye for dyeing old kimono.

Since then, they continued to develop household dyes which are an environmentally friendly dye that can dye various types of materials. Currently, it is widely popular among cosplayers who want to dye cosplay costumes and wigs, as well as those who enjoy handmade.