When a brewery that relies on its tasting room for revenue has to close its doors, what do you think happens? Manny Coelho, Co-owner and operator of Lithology Brewing, faced this challenge when the COVID-19 pandemic began to develop. Most of his business came from the tasting room — customers enjoying tasting flights and ordering pints. Suddenly, this all stopped.

Manny quickly pivoted and found new ways to engage his tight-knit community. Hear how Manny started hosting virtual happy hours and live events to keep the community together and help struggling local businesses along the way.

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