Taking your business online also means making your business stand out from the competition. Your buyers aren’t just looking for a good price and product description. Being successful online is all about consumer confidence.

You need to put yourself in your buyers’ shoes. Provide high-quality pictures, specs and measurements, shipping and delivery information — everything you’d want to know if you were the one making the purchase.

Hear more from Scott Vaughn, President and Founder of Brah Electric, as he shares his tips on how to position your business for online success.