How to increase sales by understanding buyers

How to optimize your Alibaba.com presence at each step in your customer's journey

Improve star rating
A performance rating applied to all sellers. The higher your star rating, the more you will appear in search results. Learn more about star rating: https://www.youtube.com/watch?v=I_9ZEjc6WeU&t=172s
Launch and optimize keyword advertising campaigns
Advertised products appear first in search. Target the buyers that are most relevant to your business needs and only pay when they click on your products. Learn more about keyword advertising: https://www.youtube.com/watch?v=k-RfmAcPAYQ&feature=youtu.be
Post as many products as possible
Post every product in your catalog. If you only have a few SKUs, create multiple listings for each item, with varying keywords for each. Learn more about product posting: https://www.youtube.com/watch?v=OvDddq0cF88
Enable product showcases on your best products
Product showcases allow you to boost the visibility of select products in search results. Your membership comes with 5 product showcases but you can always purchase more. Learn more about product showcases: https://youtu.be/7eQPvDFVTek?t=639

Optimize product titles, pricing, and minimum order quantities
Always make sure you’re advertising the lowest wholesale pricing and minimum order quantities possible to encourage buyers to learn more about your product. Additionally, ensure your product titles are highly descriptive and filled with relevant keywords. Learn more about product optimization: https://youtu. be/7eQPvDFVTek?t=144
Use attractive primary images
Buyers make a decision on your product in less than 1 second, based on your images. A high-quality image with a white background will help your product stand out in search results.

Add robust product details, additional images & videos
Detailed product descriptions, additional images, and product videos help the buyer make a purchasing decision. Additionally, completing your company profile and minisite help buyers assess supplier quality and learn about your business.
Complete company profile & storefront
Complete your company profile and design a storefront. Buyers frequently check these to assess supplier quality.

Respond to buyers FAST
Suppliers who respond to inquiries within 4 hours have a significantly higher chance at generating orders. Buyers send multiple inquiries to different suppliers during their journey, so the quicker you respond to them, the more likely you are to edge out competitors by responding to inquiries in 4 hours or less. Increase your likelihood of buyer interaction.
B2B wholesale buyers are highly valuable. Provide each inquiry with top-quality salesmanship and service to build long-lasting, lucrative business relationships.