For years, B2C companies have used loyalty programs to engage, reward, and retain their customers. These loyalty programs are a common way to keep customers coming back, from earning frequent flyer miles and traveling for free to redeeming credit card points for rewards. However, most customers are not as familiar with loyalty programs on the B2B side despite their success.

B2B loyalty programs are completely different from the B2C loyalty program experience. Points don’t expire, there are no blackout periods, and the program is designed to deliver a delightful, customized experience for every customer. Hear from Doug Press, CEO of The Incentive Group, on the many benefits of offering a B2B loyalty program and how to nurture your online business for years to come.

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