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Getting digital on ecommerce marketplaces

Although this year presented unique challenges to businesses everywhere, a silver lining emerged. The historically offline world of business-to-business (B2B) got online. In fact, the Alibaba.com US B2B Small and Medium Business (SMB) Survey showed 93% of B2B companies are now conducting some portion of their business online.

To further prove this rapid pivot to digital, the data shows manufacturers digitizing at 2x the rate of all other industries. One company who did just that is Brah Electric, a California-based manufacturer creating direct replacement parts and equipment for OEM products. According to Scott Vaughn, President and Founder of Brah Electric, the company mainly focused on revamping their catalog and paying in-person visits to customers — before the pandemic. Now, technology is their primary focus as they build out a brand new ecommerce site and sell on third-party platforms.

Hear more about Brah Electric’s pivot to digital in Scott Vaughn’s interview with John Caplan, President of Alibaba.com in North America and Europe, during the Industrial Supply Association annual meeting:

This week's #B2BTuesday Tip:

Consumers aren’t just looking for a good price and product description. It’s about consumer confidence. Provide high-quality pictures, specs and measurements, shipping and delivery information — everything you’d want to know if you were the one making the purchase.

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