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Getting back
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By: Rieva Lesonsky, CEO, President, and Founder of GrowBiz Media

As many years as I've been out of school, September still feels like a time of renewal. An opportunity to start anew, to reinvent some aspect of your life, to refocus on tasks that got forgotten in the heat and lazy days of summer.

This year has been tough for most of the country, with so many of us still living and trying to work under safer-at-home policies. It's been a rough year for retailers in particular, with so many stores closed for months due to the coronavirus. In fact eMarketer has adjusted its 2020 retail sales forecast from its original projection of a 2.8% sales increase to US $5.6 billion in total retail sales to a 10.5% sales decline to US $4.9 billion.

But there is a brighter side to that forecast — and it's ecommerce. Online sales are, according to eMarketer, expected to rise 18% this year to US $710 billion. This represents 14.5% of total retail sales, which eMarketer says is "both an all-time high and the biggest share increase in a single year."

So, with that encouraging news, let's get back to business this September, and if you want to increase your chances for success — that means getting back to business online.

Depending on the type of business you own, there are two primary ways to up your ecommerce game. If you're a wholesaler or small manufacturer, you need buyers to order your goods and if you're a retailer/e-tailer, you need sellers (businesses to purchase your merchandise from). Diversifying your supply chain is more important than ever.

Luckily, American small businesses can find both in one place, the new, one of the world's largest B2B marketplaces. Since the platform was opened to American sellers in July 2019, the US has been the fastest-growing market for new buyers and sellers — and just this year alone, 70% more US buyers joined the platform. Overall transactions by US businesses on increased more than 100%.

To help businesses overcome the challenges of COVID-19 has made it easier than ever to do business online.

Cash Flow

We all know cash flow is literally the lifeline of small businesses. Previously, if you tried to do cross-border trade, you had to pay for your order upfront, a hit to your cash flow. To help, is offering Payment Terms, which allows qualified buyers to place orders for merchandise and pay for them up to 60 days after the goods are shipped.


Getting the merchandise to your doors can be particularly challenging for small businesses. Freight takes a lot of the complexities out of the shipping process, by helping small businesses arrange bulk shipments and giving them the ability to instantly compare, book, manage, and track ocean and air freight in real time online.

Finding Products

One of the biggest challenges for retailers/e-tailers during the time of COVID-19 has been the inability to go to trade shows. introduced Online Trade Shows USA, which are category-specific virtual events, spread over several days, connecting US manufacturers and wholesalers with business buyers live online.

Super September

And since this is the month where many of us are ready to refocus, is offering some special Super September promotions.

This year more than 30,000 sellers are participating in Super September. You'll be able to check out merchandise in 3D reality and virtual showrooms and make connections with potential partners from all over the globe.

Some of the special incentives is offering this month include:

  • Discounts on livestream products
  • Black Friday group buy discounts
  • New buyers can save up to US $60 on transaction fees
  • All buyers can save up to US $200 on logistics by placing orders through Freight
  • Get 20% off third-party inspection service fees on site

American entrepreneurs are flexible and resilient. Retailers know they need to pivot and concentrate on improving their ecommerce offerings. In this month of renewal, it's the perfect time to get back in gear, and get your business back online, so you're well-positioned to finish 2020 on solid footing and head into 2021 primed for an economic recovery.

As small businesses everywhere are thinking about the "new normal," many are pivoting and embracing digital channels. In fact, doing business online is helping US small businesses through this period of uncertainty into the next phase of business growth.

Watch our fireside chat to hear Rieva Lesonsky, small business expert and entrepreneur, share her insights on digital channels for small business success and why Super September on is a great opportunity to get business back online. You can view some of our other fireside chats here.

Follow on LinkedIn and Facebook to get a notification when the event goes live.

This week's #B2BTuesday Tip:

Advertise customer reviews and ratings. This lends credibility to your business and helps reassure buyers of your value.

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