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Alibaba.com Digitization Sprint
for US Manufacturers

This eight-course program is designed to help manufacturers accelerate their digital selling and marketing strategies.

Course Curriculum

Schedule

Course 1: Ecommerce 101 for US manufacturers

11/24/2020 1PM ET Ecommerce overview (with Curt Anderson)

11/24/2020 10AM ET Office hour (with XXX)

Course 2: Digital Marketing 101 for US manufacturers

12/1/2020 2PM ET Ecommerce overview (with Allison DeFord)

12/1/2020 10AM ET Office hour (with XXX)

Course 3: How to make your digital storefront shine

12/3/2020 10AM ET Ecommerce overview (with Isaac Wanzama)

12/3/2020 10AM ET Office hour (with XXX)

Course 4: Closing your first online sale

12/8/2020 10AM ET Ecommerce overview (with Joshua Curcio)

12/8/2020 10AM ET Office hour (with XXX)

Course 5: Optimizing your product listings

12/10/2020 10AM ET Ecommerce overview (with XXX)

12/10/2020 10AM ET Office hour (with XXX)

Course 6: Digital marketing deep dive for US manufacturers

12/15/2020 10AM ET Ecommerce overview (with Ira Bowman)

12/15/2020 10AM ET Office hour (with XXX)

Course 7: Going global with ecommerce

12/17/2020 10AM ET Ecommerce overview (with XXX)

12/17/2020 10AM ET Office hour (with XXX)

Course 8: Maintaining and growing your ecommerce channel

12/22/2020 10AM ET Ecommerce overview (with Doug Press)

12/22/2020 10AM ET Office hour (with XXX)

Filter by course:

Course 1

Ecommerce 101 for US manufacturers

Recorded live webinar

This course will cover the basics of ecommerce as you begin your digital journey. We’ll provide an overview of the current digital landscape for B2B SMBs and give you a checklist of items you’ll need to get started. Finally, learn more about the results businesses like yours have achieved by going online.

With Curt Anderson,
B2B Tail

Download presentation Watch now

Related content

The B2B ecommerce checklist

How can I get started tapping into the enormous opportunity presented by B2B ecommerce. This downloadable checklist will walk you through the steps you need to get started going digital.

Download PDF

Here's why your manufacturing business should digitize

This article covers the benefits of ecommerce for manufacturers and walks through some success stories.

Course 2

Digital Marketing 101 for US manufacturers

Recorded live webinar

This course will cover the fundamentals of digital marketing—email, social media, and search engine marketing and optimization. We’ll show you how to set up these channels for your business and use them to target your existing and potential customers.

With Allison DeFord,
Felt Marketing

Download presentation Watch now

Related content

Content marketing for manufacturers

This article offers 5 tips for creating high quality content to engage and convert your audience.

How manufacturing is changing

This article covers how to prepare your business for the future through digital transformation.

Course 3

How to make your digital storefront shine

Recorded live webinar

This course will cover what to do after you’ve targeted the right customers and driven them to visit your online store. We’ll share best practices for crafting the perfect homepage, and leading your visitors to purchase.

With Isaac Wanzama,
geekspeak Commerce

And Melanie McCabe,
geekspeak Commerce

And Jeff Long,
True Focus Media

Download presentation Watch video

Related content

Research shows companies are moving online

Months into the pandemic, more companies are moving online. This article covers why digital channels have moved from "nice to have" to "must have."

New services for the new world of B2B

This article covers a number of solutions that Alibaba.com has introduced to help US SMBs go digital and go global.

Course 4

Closing your first online sale

Recorded live webinar

This session will walk you through the process of completing a B2B online sale. From agreeing on a price and quantity to virtual handshake and payment processing, we’ll walk you through all the necessary steps.

With Joshua Curcio,
protocol 80, inc.

Download presentation Watch video

Related content

Meeting new customers in the digital age

This article offers advice for taking traditional in-person trade shows online and gaining new customers virtually.

Digitization through COVID-19 and beyond

This article covers the way B2B has moved online and provides specific steps a business can take to get online.

Course 5

Optimizing your product listings

Recorded live webinar

In this session you will learn how to use copy and imagery to showcase your products in the best light, and learn sales tactics that help persuade buyers to make larger purchases.

With Megan Kimmerer,
geekspeak Commerce

And Tricia Williams,
geekspeak Commerce

Download presentation Watch video

Related content

Reshaping the world of B2B with ecommerce

This article explores the ways online sales have changed in the face of COVID-19 and how your business can find opportunities in these trends.

How are SMBs doing?

We check in with US SMBs months into the COVID-19 pandemic to see how their digital adoption is progressing.

Course 6

Digital marketing deep dive for US manufacturers

Recorded live webinar

This session will build upon the digital marketing foundation you laid during week. At this point you’ll understand which platforms and tactics are right for your business, and will learn how to optimize your pages and campaigns in a smart, systematic fashion.

With Ira Bowman,
Bowman Digital Media

Watch video

Related content

The rise of virtual business events

Live event cancellations came fast and furious at the onset of the pandemic. This article covers considerations B2B SMBs should keep in mind as the landscape continues to change.

How to successfully sell products on Alibaba.com

Rashee Gupta, Founder of MrsGuptaSquared and seller on Alibaba.com, explains how you can quickly reach new buyers and close sales in this video.

Watch now

Course 7

Going global with ecommerce

Recorded live webinar

In this session, you’ll learn how to assess if your business should go global, and get tips from experts on how to take all your processes to the international stage and how digitization helps.

With Ray Ziganto,
Linara International

Download presentation Watch video

Related content

Of course you should take your company global!

Think you're too small to go global? Think again! This article covers the advantages SMBs have when expanding internationally.

The uncharted and promising territory of B2B marketplaces

This article covers how online marketplaces can fundamentally transform businesses by improving sales, and lowering marketing and customer service costs.

Course 8

Maintaining and growing your ecommerce channel

Recorded live webinar

Getting your business up and running on ecommerce is a big step. However, this digital leap must be followed by many small steps to keep your customer loyal. In this session, you’ll learn how to nurture your online business and keep it growing for years to come.

With Doug Press,
The Incentive Group

Download presentation Watch video

Related content

Do B2B loyalty programs make a significant difference?

The digital landscape has made it easier for B2B customers to make the move to a different vendor or supplier. Find out why loyalty programs are a must for B2B businesses.