Success Stories
An established personal care company finds new markets with Alibaba.com

Story

Cosmetic Solutions is a Florida-based manufacturer of private label skincare and a leader in the custom formulation of natural personal care products. Founded 30 years ago by a plastic surgeon and his brother who saw the need for natural skincare products that were beneficial for their patients, Cosmetic Solutions focuses on creating high-quality, scientifically-proven, innovative products for the global beauty industry.

Cosmetic Solutions has grown to become a globally recognized manufacturer with over 3,000 products in private label stock, over 150 employees, a 90,000 square foot property with an innovation campus for research and product development, and a large number of partnerships with established, emerging, clean brands. As a huge champion of Cosmetic Solutions’ innovation, Director of Global Marketing and Communications Courtney Regan wanted to raise brand awareness and get Cosmetic Solutions in front of more domestic and international businesses.

Solution

Courtney Regan signed Cosmetic Solutions up as an Alibaba.com seller in 2019 after learning about Alibaba.com’s ability to increase national and international brand exposure. As a company with expertise in scaling businesses and manufacturing speed-to-market products, Cosmetic Solutions uses Alibaba.com to find innovative, emerging businesses to form long-term partnerships with to help them shine in the beauty and personal care industry.

“Alibaba.com 
is a unique platform 
to get in front of customers 
who you might not otherwise cross 
paths with,” Courtney said in acknowledgement 
of the platform’s power to improve her company’s distribution network, business strategy, and partnership opportunities.

Being a huge fan of attending trade shows to expand business, Courtney and the Cosmetic Solutions team were also pleased that Alibaba.com had a plan for the pandemic’s disruption to the events industry. Cosmetic Solutions participated in the Alibaba.com Beauty & Personal Care Online Trade Show, which allowed the company to showcase its products, meet with buyers, and learn from key industry professionals.

Success

Through Alibaba.com, Cosmetic Solutions is receiving dozens of business inquiries from all over the world each month, especially as skincare and wellness importance are skyrocketing. Courtney and the Cosmetic Solutions team are excited to keep using Alibaba.com and its tools like keyword advertising and industry-specific online trade shows to keep expanding their network.