• Sourcing Solutions
  • Services & Membership
  • Help & Community





Japanese food, known as Washoku in Japan, is enjoying an unprecedented boom in the global food market. Since

UNESCO declared Japanese cuisine to be an Intangible Cultural Heritage in 2013, Japanese food begins to get

more attention from foreign consumers.





In 2016, there are over 115,000 Japanese restaurants outside of Japan,

twice the amount in 2013. And Japanese food is one of the top 3 foreign

cuisines alongside Chinese and Italian according to a 2014 survey published

by JETRO, a Government agency.


Researchers chose 3,000 foreigners aged 10-59 from Moscow, Ho Chi Minh, Jakarta, Bangkok, Sao Paulo, and Dubai

as respondents who have tasted Japanese food once. 66.3% of respondents choose Japanese food as their favorite







JETRO also investigate popular items of the Japanese food menu.

Above half of the respondents choose Sushi and Sashimi as their

most favorite Japanese cuisine. "Tempura" and "ramen" are also

popular as Japanese food items.





It is also shown that Japanese cuisine

attracts foreigners’ attention with a

healthy image and good taste.





From the left data of Japanese export market,

we are able to understand that the share of fishery

products and processed food takes almost half of

the whole export industry. What’s more, it is

estimated that the number of Japanese restaurants

abroad was nearly 118,000 in October 2017.


With the recent Japanese food boom, it is really

a good chance for Japan to further dig up the

potential food market in foreign countries. The

Japanese government also set JPY 1 trillion targets

in 2020 in which processed food takes half of it.


To reach the target steadily, it is important to

increase the trade amount of processed food

with the benefit of the Japanese food boom. 



By blending Kyoto Uji's artisanal skills, the product of long history and traditions,

with the latest technologies, we provide tea products that customers love.

                               Yamasan Co., Ltd.






Kobayashi Foods supply products to over 200 business customers across Japan

and we have the ability to source ingredients from anywhere in Japan.

Kobayashi Foods. Co., Ltd.