Remaining cash flow positive is a top concern for small business owners. Even during blue-sky times, access to the cash small businesses need to make purchases and pay expenses like payroll and rent can be a major struggle. Offering payments terms, a set amount of time for the customer to pay off an order rather than demanding payment upfront, is one way to alleviate this pressure and build trust.

Giving your customer the option to use payment terms can lead to a larger share of their spending. They have more cash on hand, so they purchase more. Once you’ve built this trust, the customer is also more likely to return and make follow-up orders. Hear more from CEO of MSTS Brandon Spear on why offering payment terms is beneficial to you and your customers.

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