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Tips to Improve Your Product Clicks |
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What are Product Clicks? |
Product clicks are the number of times your products or company have been clicked by buyers in search results of products, supplier search pages or “category searches”.
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Where to check products with low click rates? |
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How to improve your click-through rates on search results? |
There are three important factors that determine product clicks: product names, product photos and product details.
Tips for improving product clicks:
1. Enter a clear product name
Your product name is shown to buyers in search results. Statistics show that effective product names with accurate and relevant keyword(s) have a 15% higher click-through rate than poorly named products on Alibaba.com.
Here are comparisons of good and bad product names:
| Problem | Bad Product Name | Good Product Name |
|---|---|---|
| The name is too generic |  |
Rabbit Fur Coat with Fox Fur Collar |
| No product name |  |
Bamboo Fabric |
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MP3 Smartwatch |
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JX 01 Combined Tools | |
| Spam |  |
Mulberry Silk Quilt |
| The product name is placed behind the function | MP3 function-mobile phone | Smartphone with MP3 |
| No space before brackets | Bottle Making Machine(XD2) | Bottle Making Machine(XD2) |
| Selecting a more popular but unrelated product name for a larger search volume. | PVC baboosh | PVC Slippers |
| Incorrect Spelling | Dinnning Table | Dining Table |
2. Choose a clear and attractive product photo
Product photos are very important for buyers. Research shows that buyers on Alibaba.com prefer product listings with high definition pictures of real products and will only send inquiries if there is a photo. Photos help buyers understand products and make purchase decisions.
Tips for product images:
- Make sure the product photo is less than 3MB in size. JPEG (.jpg) Gif, or PNG formats are accepted
- Make sure the picture fits the product name, keyword and description
- Take clear product pictures and use a mono-colored background
- Add a watermark on the photo to protect your products from copyright theft – use your Alibaba.com website address
3. Add more product detail information with product features
Product details are standardized product features. They help potential buyers search for products quickly. Providing complete product details can also help you achieve a higher listing ranking. Examples of product details are materials, sizes, quality standards, payment terms, MOQ limits & prices, shipping, packing options and product stock.
