Why we choose Japanese cosmetics?
Fine Quality & Unique Design |
Japanese Beauty Market
Over the decades, there has been an increasing interest in Japanese beauty products.
According to “Asia Personal Care & Cosmetics Market Guide, 2016”, Japan’s personal care and cosmetics products are ranked in five biggest market on a global scale, at approximately $13.2 billion in total sales in 2016. The report also implies the growing potential of the industry by suggesting the market size: 4,000 companies and 130,000 brand items being distributed as of 2016.
As a recent trend, beauty and personal care industry in Japan made a great performance in 2016 due to high tourist demand and aging care products (Euromonitor, 2017). It seems Japan has established a firm position as a leader of beauty industry.
Japanese cosmetics have become increasingly popular not only among Asian travelers, but also among Europeans and Americans. These travelers often buy Japanese beauty products as gifts. What is attractive about these local products are safety, fine quality and their affordable price. Besides, tourists put great value on its unique and cute design of packages.
Euromonitor (2017). Beauty and Personal Care in Japan. [online] Available at: http://www.euromonitor.com/beauty-and-personal-care-in-japan/report [Accessed: 14th Dec 2017] |
Here is our recommended Japanese suppliers’ cosmetics ranking |
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Suppliers' Voice |