Over the decades, there has been an increasing interest in Japanese beauty products.
According to“Asia Personal Care & Cosmetics Market Guide, 2016”, Japan’s personal care and cosmetics products are ranked in five biggest market on a global scale, at approximately $13.2 billion in total sales in 2016. The report also implies the growing potential of the industry by suggesting the market size: 4,000 companies and 130,000 brand items being distributed as of 2016.
As a recent trend, beauty and personal care industry in Japan made a great performance in 2016 due to high tourist demand and aging care products (Euromonitor, 2017). It seems Japan has established a firm position as a leader of beauty industry.
Japanese cosmetics have become increasingly popular not only among Asian travelers, but also among Europeans and Americans. These travelers often buy Japanese beauty products as gifts. What is attractive about these local products are safety, fine quality and their affordable price. Besides, tourists put great value on its unique and cute design of packages.
Through quality control is carried out by Japanese cosmetics companies as strict regulation is applied for cosmetics ingredient by Japanese government.
Furthermore, Japan’s hot and humid climate stimulated the research and development of numerous functional cosmetics such as skin-friendly face wash or foundations preventing from makeups coming off.
Euromonitor (2017). Beauty and Personal Care in Japan. [online] Available at:
http://www.euromonitor.com/beauty-and-personal-care-in-japan/report [Accessed: 14th Dec 2017]
Here is our recommended Japanese suppliers’ cosmetics ranking
Recommended Makeup Products
Japanese mascara is popular for its long-lasting curl and long fiber. There is also the mascara removable with hot water.
Various type of false eyelashes even with rhinestone can be found in Japan.
Lip Moisturizing Cream
Japanese brand lip cream has perfect effect on moisturizing.
Soft cotton swab is convenient for removing small part of makeup.
Most Japanese eye liner has water proof function and beautiful package.
Recommended Skin Care Products
Japanese makeup remover adapts to various types of skin. Deep cleansing function and skin care effect can be expected at the same time. There are also products with Japanese traditional ingredients like rice and camellia essence.
Moisturizing effect of Japanese lotion is highly appraised in many countries.
Japanese face mask with effective essences leads dry skin to light and healthy skin.
Japanese sunscreen is hypoallergenic and protects skin from UV effectively.
Massaging with face roller, skin activation and anti-aging effect can be expected.